Health And Wellbeing
When we get the flu, no matter what our age, we always yearn for someone to make us a hot tea and for a loving voice to assure us that everything will be all right. I believe that since the COVID-19 pandemic struck, our lives and our ways of relating to one another have changed forever. Besides being more aware of the importance of health, we have a whole new appreciation for loved ones who check up on us, albeit from afar.
The significance of a warm voice, a phone call, even a voice message—in some cases, the only contact possible—has increased. A voice that conveys certainty, accompanying and encouraging us during hard times or when we’re worried about our wellbeing and that of our loved ones.
The voice is a faithful ally in health and wellbeing, helping your customers feel safe and accompanied in ongoing efforts of caregiving, prevention, and recovery.
My voice can convey your message with certainty, warmth, and trustworthiness. Now more than ever.
A caring voice.
Unlike other advertising categories, health and wellbeing comes with great responsibility. As communicators, we inform potential consumers of the features of services and products that are designed for wellbeing. Many of these consumers are looking to fill a need: they want to know more and make an informed purchase decision. This is where my voice comes into play, capturing the benefits the product or service offers and taking on a promising, encouraging message. To achieve this, I learn about the components and the many factors a brand needs to lend authority to its voice, reliably conveying what my clients can do to improve the health or habits of consumers. In all my work in this segment, I bring the respect, sensitivity, and care that the topic merits.
One good example is the presentations I did for New York Presbyterian Medical Center and radio and TV ads for the American Heart Association.
Wellbeing and Quality of Life
Besides commercials for clinics, hospitals, vaccines, and products and services for parents, babies, and children, a segment that I especially enjoy is that of wellbeing and quality of life. Just thinking about my voice having a positive impact on the physical and mental wellbeing of the listener fills me with satisfaction and positive energy. That is precisely what I aim to share in each and every message I record for my clients.
In this category, the challenge for me is to reach listeners with a pleasant, natural, relaxed tone that transmits reliability and support. At the same time, in my work with clients, I strive for a tone that represents their brand traits and target.
I’ve done this for some incredible projects with an ample range of clients including:
- the brand Johnson’s Baby, which has chosen my voice for many years.
- numerous videos and audios on meditation for diverse platforms like Spotify.
- the yoga television program Namaste.
Since the onset of the pandemic, I have accompanied several clients in informational spots on preventing COVID-19 for brands like State Farm, Natura, and Renners, among others.
My goal is to give your projects a real voice, one that reveals the human side of your products, bringing the best of your message to life!